Director, Marketing Operations
Job Title: Director, Marketing Operations
Location: Santa Barbara, CA or Remote
MixMode is looking for a Director of Marketing Operations to join our team either remotely or in our Santa Barbara office. The ideal candidate will have a strong background in marketing operations, campaign execution, data analysis, and marketing technology. You will be responsible for optimizing our marketing processes, managing marketing automation platforms, analyzing data to identify trends and insights, and collaborating with cross-functional teams to drive successful marketing initiatives.
What you’ll be doing (responsibilities):
- Marketing Automation: Oversee and manage our marketing automation platform, ensuring seamless execution and optimization of marketing campaigns, lead nurturing, and customer engagement programs.
- Campaign Execution: Collaborate with the marketing team to plan, execute, and measure the performance of integrated marketing campaigns across multiple channels (email, social media, website, etc.).
- Data Analysis: Analyze marketing data to identify trends, patterns, and insights, and make data-driven recommendations for optimizing campaigns, improving conversion rates, and increasing ROI.
- Manage analytics, reporting and team dashboards to measure effectiveness of the marketing channels.
- Craft strategies for digital, advertising and creative with a solid knowledge of web analytics and Google Adwords
- Reporting and Metrics: Develop and maintain regular reports and dashboards to track key marketing metrics, campaign performance, and overall marketing effectiveness.
- Process Optimization: Continuously evaluate and improve marketing processes, workflows, and technologies to enhance operational efficiency and productivity.
- CRM Management: Work closely with the sales and marketing teams to ensure the integrity and accuracy of customer and prospect data within the CRM system.
- Marketing Technology: Stay updated on the latest marketing technology trends, tools, and best practices, and make recommendations for adopting new technologies that can enhance marketing operations and results.
- Cross-functional Collaboration: Collaborate with various teams, including sales, product, and content, to ensure alignment and consistency in marketing activities, messaging, and campaigns.
- Testing and Optimization: Conduct A/B tests and experiments to optimize marketing strategies, messaging, and tactics.
- Training and Support: Provide training and support to internal stakeholders on marketing tools, systems, and processes.
- Assist in the hiring and onboarding of new SDRs, manage lead qualification and oversee SDR team metrics
What you’ll need to bring (qualifications):
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 10+ years in marketing operations, campaign execution, and data analysis, preferably in the technology or cybersecurity industry.
- Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
- Strong problem-solving skills to address sales process challenges
- Familiarity with digital marketing channels (email marketing, social media, content marketing, SEO) and best practices.
- Knowledge of marketing technology trends and emerging tools.
- Detail-oriented mindset with strong problem-solving abilities.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Compensation and benefits are competitive based on industry standards. Benefits for full-time team members include:
- Healthcare (Medical, Dental, Vision)
- Basic Life and AD&D (option to purchase additional Voluntary Life Insurance)
- Flexible Spending Account (FSA)
- Employee Assistance Program
- 401(k) with employer match
- Paid Holidays & Flexible Paid Time Off (PTO)
MixMode is a no-rules-required Cybersecurity platform, serving large enterprises with big data environments across a variety of industries. MixMode delivers a patented, self-learning platform that acts as the Cybersecurity Intelligence Layer℠ to detect both known and unknown attacks, including novel attacks designed to bypass legacy cyber defenses. This is accomplished in real-time, across any cloud or on-premise data stream. Trusted by global entities in banking, public utilities and government sectors, industry cyber leaders rely on MixMode to protect their most critical assets. The platform dramatically improves the efficiency of SOC teams previously burdened with writing and tuning rules and manually searching for attacks. The MixMode platform can be deployed remotely, with no appliances, in under an hour with business outcomes evident within days. Backed by PSG and Entrada Ventures, the company is headquartered in the heart of downtown Santa Barbara, CA. Although we do have physical offices, our employees enjoy a remote-first work culture. Learn more at www.mixmode.ai.
Please note: MixMode does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of MixMode.